The second coming of the New Balance 550 has taken the sneaker world by storm and its reign is nowhere near over. Originally introduced as a basketball sneaker in 1989, the rounded, streamlined silhouette and satisfying panel design would ensure its life off the court would be a successful one - even if it took the world 30 years to catch up.

Perfectly lending itself to a myriad of color combinations and sense of style, the 550 has reached across all the aisles, charming everyone in its path.

BB550SN1